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by Sue Swann - Image Magazine APR/MAY 2021
TRADE PRINTING by tempfencebanners.com.au
We all know it, we're surrounded by it and it is one of the oldest forms of outdoor advertising. Once a simple woven sheet with hand-painted letters, we now call it soft signage - dititally printed on all sorts of materials. In this, the second part of our thre-part series on soft signage, we will be looking 'behind the curtain' at creative construction site fence wraps (or hoardings as is more commonly known).
Although the term hoarding is more precise, these days 'fence wrap' or 'fence mesh' are widely used as a laymans's equivalent to help convey the concept to customers effectively. Hoardings can be any temporary fence system, including solid panels made from timber, metal or composite panels, as well as soft signage solutions which are attached to standard temporary fencing such as those used at construction sites and festivals. As part of the soft signage series, it is the latter that we will be focuing on in this article.
Fence wraps are installed around the perimeter of a building or construction site and have vehicle and/or pedestrian access points. Their primary function is to keep the site secure and maintain the privacy of the site and therefore the clients' interests. Most companies offer a full service from survey to artwork and creative design, printing and production through to installation. Let's look at some of the details in this process.
Design
Much like the building wraps (previously discussed in the first part of this series) there are usually three typical design concepts to choose from when designing a hoarding. The first on is to use a depiction of the underlying building, or a graphic of the architect's vision of what is being developed here. Sometimes, the fencing might also include a headline or short description of what goes on behind the scenes. Much like a building wrap, this option is uded to foster curiosity, anticipation and acceptance from the public - it is therefore often seen in the public sector and large commerical development projects.
The second option is it uses the fence wrap for branding. This can either entail the construction company's own brand or the space can be rented out for big-scale advertising of a different brand. For example a bank, retail chain, beverage, and so on.
The third option is it to create a pattern or graphic that is solely aimed at keeping the publics' eyes out and prevent long-term developments from becoming a spot for sore eyes. Interesting examples these are depictions of flora such as a privacy headge. Another example is graffiti-like murals which go well with the vibe of a young and hip suburb.
Material
These days we have a wide variety of options for soft signage material. Choices range from fabrics that are solid to open weave mesh, a semi-see-through solution. Corrugated polypropylene, PVC or viny are often used as theare ideal for short to medium term outdoor use. Mesh can handle extrely windy conditions and wil assist in reducing the wind load on the fence. The available variants of mesh can range from 80% visual block out with 20% airflow, to 50% visual block out with 50% airlflow. On the side of sustainable options products like EcoVinyl, a 100 percent recyclable substrae, a rebecoming more and more popular.
The best printing method generally depends on the factric chosen, while taking into account what inks are readily available. The most common techniques are dye sub printing and digital print. To allow for longer lasting images, all inks and materials are UV stabilised. In most cases double side print is no issue either.
Production and Installation
Generally these large banners are printed in one piece. If joins are needed for a special project, a high frequency radio welder will provide seamless connection between the individual sheets. To secure the banner to a temporary fence or crowd control barrier, eyelets in a double-fold hem are the standard, but they can also be manufactured with pole sleeeves or hook n loop (velcro). The latter will not only help with initial position, but also give the surface a more even tension and therefore smoother look - depending on the project of course.
With over 15 years of experience in the design and print industries in both Germany and Australia, Sue Swann offers a unique perspective on the life stages of print projects from conceptualisation to applicaton. After starting here career in signwriting, she went on to complete here BA in Communication Design and MA in Creative Direction, before moving across the globe to work in Australia both as a graphic designer and copywriter. Sue is passionate about fostering critical discussion on current industry standards as well as improving the linkage between the design and print industries. She was recently promoted to the role of Multimedia Developer for the NT Department of Health.
Image Magazine Page 44/45 APR/MAY 2021
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As the company continues to expand the graphic elements applicable for shade cloth printing new modern designs such as 3d renders, rgb illustrations and proposed schematics are all beginning to be a major skill set of temp fence wraps and branding and its said that tempfencebanners.com is leading the way amongst the signage industry professionals.
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Working from the top down, attach nylon zip ties through the eyelet holes and around your fixture. Then attach nylon zip ties through the bottom eyelets around your fixture. Your branding printed wrap/roll is supplied generally allowing installation from Left to Right. Unwind approx 5 metres of banner mesh and fix as above, then retighten along the span, and close zip tie allowing for wind factors, smooth looks and useability. DO NOT OVER TENSION.
TIP: If your fence line graduates or is unlevel you can use the banner mesh to 'smooth' out visible juts and rises. Adjust the positioning accordingly. DO NOT OVER TENSION.
Working from the top down, attach nylon zip ties through the eyelet holes and around your fixture. Then attach nylon zip ties through the bottom eyelets around your fixture. Your roll is supplied generall allowing installation from Left to Right. Unwind approx 1.5 metres of banner mesh and fix each left side and right side eyelet. IF JOINING vertical spans, complete each column first, the start from top to bottom on second column. Attach each left-right eyelet together IF aligned. Otherwise attach individually. DO NOT OVERTENSION. Then retighten along the span, and close zip tie allowing for wind factors, smooth looks and useability. DO NOT OVER TENSION.
Working from the left to right, START AT THE BOTTOM ROW gradually heightening the banner. This allows rainfall to tile overflap similar to a roof rain slope, attach nylon zip ties through the eyelet holes and around your fixture. Then attach nylon zip ties through the top eyelets around your fixture. Your roll is supplied generall allowing installation from Left to Right. Unwind approx 1.5 metres of banner mesh and fix each left side and right side eyelet. IF JOINING horizontal spans, complete each row first, the start from top to bottom on second column. Attach each left-right eyelet together IF aligned. Otherwise attach individually. DO NOT OVERTENSION. Then retighten along the span, and close zip tie allowing for wind factors, smooth looks and useability. DO NOT OVER TENSION.
If you notice eyelets pulled, breaks or tears YOU MUST readjust or reposition your installation. If high winds are in effect or forecasted, Dismantle your install immediately.
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